Adverticum AdServer

What is an adserver?

Advertising on the internet is different from advertising in the press, on TV or on billboards:  the online advertisement gets built in to the websites individually, during their downloading on the computer of every internet user. Therefore, during the planning of the internet campaign the "audience" of the website can be analysed, and it can be examined later whether the advertisement has made any effect on the user, has the user clicked on the banner, registered himself on the target website or has bought anything. The Adverticum AdServer has been offering this online advertising service for almost five years on the majority of the Hungarian websites. Its development has been characterised until now by the integration of the latest services into the existing software, while the original technological bases has more or less remained the same. The development of the old system has begun about 10 years ago, and due to the changing market and technological needs, it has become urgent to redesign and to completely rewrite our advertisement service software.

The Adverticum AdServer

The Adverticum AdServer helps you to market the advertising areas of your website, to manage the ads of your website, to analyse the results and thus successfully exploit the advertising areas.

The Adverticum AdServer in the past 10 years managed to conquer the Hungarian content providers, agencies and advertisers. Now it is the online-advertising industry's standard in Hungary and still has 80% of the market share. We have nearly 500 customers, among them the top 5 Hungarian content providers. Moreover, the Adverticum Adserver manages most of the Hungarian paid online advertisements.

Our service operates in the context of ASP (Application Service Providing), which enables content providers, via online access, to place the ads running on their pages with the help of Hungary’s market-leader AdServer. An indisputable advantage of the ASP model is that the content provider’s server system does not require either the installation of a software package, nor maintenance. The Adverticum AdServer operates on our company’s split system serverfarm, which provides a solution in the case of a server malfunction, as another one can automatically take over its functions. Both system refreshment and version updates take place in the background without any involvement from the users.

Both domestic content providers and advertisers acknowledge the server, as shown by our references. Thanks to domestic development the server’s functions constantly adapt to the demands of the market and we can also respond quickly to clients’ suggestions and requests.

We have developed a variable payment structure for use of the service, bearing in mind our partners’ differing circumstances and needs.

Inclusion on the ad.hu site, which surveys hits and ad capacity, is free for subscribers to the AdServer service!

For further information about Adverticum AdServer, please contact us!